Customer Experience Management with Salesforce Training
Create competitive advantage in the digital economy with CX and CRM
Customer experience is the new battleground where digital brands and businesses must differentiate themselves in the market.
As a result, what was once an acceptable experience is quickly outdated, as benchmark expectations continue to rise.
Organisations must work harder than ever to empathise with customers, develop customer experience and success management strategies, and use customer relationship management (CRM) technology to establish and automate customer interactions to deliver value at scale.
Launch your career in customer experience management
A strong understanding of CX strategy, design, and CRM technology is crucial for all customer success managers, as well as strategy, product, marketing, and business development professionals.
In just 12 weeks, industry experts will teach you best-practice customer experience design and success strategies that will enable you to unlock critical value for any digital brand or business.
As well as providing evidence of your digital expertise to employers, this credential will give you the design and technical capabilities to design, implement and optimise CX and customer-success strategies.
You’ll learn how to map customer journeys, optimise customer experience, design, and plan customer success strategies, as well as establish the world’s leading CRM platform to enable tech-driven success.
Fastrack your career with Salesforce training
The CRM platform is the enabler of large-scale customer success.
In this microcredential you’ll learn how to use the world’s leading CRM, Salesforce, to automate and maximise CX and customer-success strategies you design.
Building these expertise will position you well within industry. The huge growth of market-leading CRM platform, Salesforce, is resulting in a dramatic Salesforce CRM skills and credentials shortage, with a 4:1 job to qualified candidate ratio.
What can I do with this microcredential?
In the 2019 Salesforce Economy Forecast, it was found that Salesforce would create up to 143,000 jobs in the UK and over £51 billion in new business revenue. Currently, a trained customer success manager can demand upwards of £40,000 per annum in the UK.
This credential will ensure you’ll learn how to use Salesforce to implement and manage business-critical CX and success strategies and position yourself as an invaluable professional in the digital economy.
You’ll be prepared to take on the Salesforce Administrator certification and take the next step in your CRM career.
This microcredential meets the standards set by the Common Microcredential Framework.
Attract, retain and engage customers. Drive commercial value using CX design, analytics and the latest in CRM technology.
Provided By | This microcredential is in collaboration with Salesforce and validated by Coventry University |
Type of provider | MOOC provider |
Provided at | online |
Learning opportunity type | MOOC |
Language | en |
Home page | https://www.futurelearn.com/microcredentials/customer-experience-success-salesforce |
Start date | 2021-03-22 |
End date | 2021-06-14 |
Duration | 3 |
Workload in hours | 150 |
Admission procedure | Higher Education enrolment |
Price details | 864 |
Assessments | Complete online tutor-marked project-based assessments |
Type of credential | Generic |
ISCEDF Code | 04 - Business, administration and law |
Learning settings | non formal learning |
Learning outcome | Customer experience design |
Learning outcome type | skill |
Reusability level | cross-sector skills and competences |
Learning outcome | Customer journeys |
Learning outcome type | skill |
Learning outcome | Empathy maps |
Learning outcome type | skill |
Learning outcome | Customer value strategies |
Learning outcome type | skill |
Learning outcome | Customer success management |
Learning outcome type | knowledge |
Reusability level | cross-sector skills and competences |
Learning outcome | CRM technologies |
Learning outcome type | skill |
Reusability level | cross-sector skills and competences |
Learning outcome | Salesforce |
Learning outcome type | knowledge |
Reusability level | sector specific skills and competences |
Learning outcome | Relationship management |
Learning outcome type | knowledge |
Reusability level | cross-sector skills and competences |
Assessor type | Teacher |
Contact form | https://www.futurelearn.com/microcredentials/customer-experience-success-salesforce |